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Home » Feature Requests » Opinion on verbiage used in the website evaluation

11/15/2011 7:43:02 AM

Donna
Donna
Posts: 86
I recently ran a website evaluation for a local company and Keith noticed a few words here and there in the evaluation verbiage that we ended up changing on the final PDF. We felt that telling someone who probably paid good money to have their website created would not take kindly to someone coming in and telling them that it was "annoying" I believe that this is only used in the section concerning Flash use. That's such a negative word and we felt that using 'distracting' or something less negative (and less 'attack-ie') would be a much better choice for someone who is trying to convince a potential client to let us revamp their web presence.

I know that if I spent the amount of time needed to create my website... my 'baby'... my pride and joy, that I would just tune out anyone that started off their pitch by telling me that the site I invested so much time and effort in was annoying. I know that it was only referring to the flash, but my head would hear that as a reference to my whole site, not just the one little bit. It's just one word in a sea of words, but it's been my experience that the negative words are the ones that stick out and are noticed and remembered when it's time to make a final decision on what direction to take.

Anyone else have thoughts on this?
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11/15/2011 4:27:06 PM

Rich
Rich
Posts: 6
Hi Donna,
I agree that you should not use negative language in a website evaluation. We have done several to people who turned out to be the person who created the site. On top of all that, this evaluation should not have any subjectivity in it and negative, or overlay positive language is just that. The evaluation should be a straight forward and professional document.




Rich
edited by Burlington on 11/15/2011
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